The continuing significance of the MTV Video Music Awards is beginning to completely mystify me. At this point, the whole “MTV doesn’t even play music videos anymore” argument has become cliche and annoying. It’s so beyond a punch-line, it’s not even a joke anymore. So, I thought to myself, “maybe this is an old cliche;” sort of like how people think the French are rude (didn’t really get that impression). I wanted to give MTV the benefit of the doubt for one last time.
I’ve been wondering what qualifications MTV even has anymore to give out an award for music. In order to determine this, I’ve decided to review a full day of programming on MTV, and decide how much of it could actually pass for “music television.” To qualify as “music television,” It doesn’t have to necessarily be music video programming; just something (anything) that could remotely pass for music related content. I was actually quite pleased with the results, and may re-consider my views on the channel all together. I’m kidding.
A day on MTV (August 27, 2007 schedule):
6:00am - 8:30am MTV Video Wake-Up
Bingo! There you have it. The first thing MTV shows in the morning is 3 hours of music videos. I already feel a lot better.
8:30am - 9:30am The Big Ten
A morning show dedicated to the 10 biggest videos of the moment, music news and interviews? So far, so good.
9:30am - 10:00am Engaged & Underaged I do Re-do
Oh crap. What the hell is this? It’s not even the show Engaged & Underage. It’s more like Real World Reunion…except we’re re-watching the couples’ episode of Engaged & Underaged, along with never before seen footage…of…whatever. This is disappointing. How things have changed in a half hour…
10:00am - 11:00am My Super Sweet Sixteen Remix
Yet another show of recycled clips and bonus footage of another show. Not only do you get to watch people with more money than you and get angry (16 year olds with more money than you, at that), but you get to watch the recap! It’s getting painful…
11:00am - 12:00n Making The Band 4
OK, I’ll admit…this show is pretty awesome. I didn’t get enough with Making The Band 1-3 (slight sarcasm). Who doesn’t love to see Diddy get angry at 18 year olds who shit their pants when he even looks at them funny? Seriously. Best of all, this would most certainly qualify as music related content.
12:00n - 12:30pm Newport Harbor: The Real Orange County
A pseudo reality show about rich kids in California? Bla bla bla Laguna Beach bla bla bla milk it for all it’s worth.
12:30pm - 1:00pm Real World: Sydney
I guess this speaks for itself; arguably the show that started it all. Real World will never go away. Obviously this isn’t music related, but even within itself… Real World has become boring as hell. The black guy, the gay guy, the guy that hates black people & gay people, the blonde…I feel like it’s the same season over and over.
1:00pm TRL
Yes, it’s music related, but……..::sigh::
2:00pm - 6:00pm Made
No, seriously? 4 hours of Made, a scripted ‘reality’ show slightly above Next on the list of most embarrassing things to actually sit and watch? Speaking of Next, where is it? A day without Next is like a day without sunshine.
6:00pm - 8:00pm Parental Control
How could I forget about Parental Control? It’s pretty much a toss-up between this and Next. Some mindless entertainment to wrap up the day…
8:00pm - 9:00pm The same episodes of Real World and Newport Harbor that were on at 12.
9:00pm - 10:30pm The Hills
See 12:00n.
10:30pm - 11:00pm Life of Ryan
Is this a play on Life of Brian? Probably not. This seems kind of cute though. It’s about a teenage skateboarding phenom and…uh…that’s it. I think it is admittedly fiction, and it’s not about music, in case you were wondering.
11:00pm - 12:00m Two more episodes of The Hills. Enjoy.
12:00m - 12:30am Repeat of same episode of Life of Ryan. And it’s still not music related.
12:30am - 4:30am Next
Yes. Thank you, God.
4:30am - 5:00am Step and Repeat: The Best and Worst of VMA Fashion
Eh, almost. Close.
5:00am - 6:00am MTV After Hours
I remember when After Hours started at 1:00am, and you could watch music videos all night (in their entirety! That hostility is meant for TRL, not you). Even waiting until 1:00am to watch music videos on Music Television seems a bit unreasonable. Before that, they usually started at midnight with Subterranean (which I think is shown on MTV2 every other leap year), and of course 120 Minutes, which I’ve definitely seen on MTV2 at 3am. Good times. Ever notice that they showed a Ministry video in every episode?









